Date(s) - 12 Sep 2012
8:00 AM - 12:00 PM
September 12th – 8:00AM – 12:00 PM
Location: ASU SkySong, Global 201 | 1475 N Scottsdale Rd, Scottsdale, AZ 85257
Are you an early stage B2B company? Would you like to learn how to generate sales faster? Learn from experts and peers.
Please join us on September 12th as 85 Broads Phoenix presents a half-day workshop at ASU SkySong for entrepreneurs who are building companies to sell NEW products & services to business buyers.
Throughout this event you’ll learn from accomplished women entrepreneurs who are experienced in leveraging different marketing / sales models to build customers and sales. Whether you are targeting small businesses or corporate buyers, learn the keys to revenue acceleration from a panel of experts who have figured out what model(s) work best for their companies and target markets (e.g., healthcare IT, mobile services, marketing automation, biomedical solutions and financial services).
How can we all get better at doing this? Start with an introduction to tools for effective sales channel design. Our experience has found that all successful ventures, regardless of product or industry, apply the same logic to solve their go-to-market challenges.
Later, learn from two startups that are using an “experiment” approach to find their shortest path to revenue. To wrap up, we’ll gather around the table to discuss how you can take the tips and tools discussed all morning and put them to work in your company right away.
– Tools for Designing Channels to Accelerate Revenue to Business Customers
with Kathy Lynn-Cullotta and Margaret McGuckin (Founder, m.mcguckin group and interim COO, Mobile Accord)
– Customer Acquisition Lessons We Learned
Moderator: Aly Saxe (Founder / CEO, Ubiquity PR)
Panel: Heidi Jannenga (Co-Founder / COO of WebPT
Teri Twarkins (VP, Viewpoint Financial Group / UBS)
Scarlett Spring (President, VisionGate)
Kathy Sacks (VP, Communications, InfusionSoft)
– Experiments: Increasing Market Traction
with Breanna Bolley, CEO / RN, Code Technology and Margaret McGuckin, Mobile Accord
– How Will You Know When To Stop and Try Something Different? How Can You Put This To Work in Your Business?