Date(s) - 7 Dec 2012
7:30 AM - 4:00 PM

Chandler City Council Chambers

International Speaker and Inventor of the Marshmallow Challenge to Deliver Keynote at TechEDge2012

Chandler, AZ— Keynote speaker Tom Wujec will explain how companies can Foster Innovation in Turbulent Times at the TechEDge2012 Conference 7:30 a.m. to 4 p.m. Friday, Dec. 7 at the Chandler City Council Chambers, 88 E. Chicago St.

Tom Wujec speaks internationally on innovation: why it matters, why it is a vital engine of economic growth (especially today), and how to foster it. Wujec works with Fortune 100 companies to create innovation practices at all stages, from strategic planning to design and implementation. As a Fellow at Autodesk—the Oscar-winning industry leader in 3D computer animation technology, and one of the world’s largest software companies—Wujec has worked with a diverse range of clients, from the largest automotive and consumer product manufacturers to the visual effects and gaming companies establishing billion dollar industries.

Wujec is known for developing the Marshmallow Challenge design experiment that reveals surprising lessons about teamwork, collaboration, and project management. The challenge sounds simple enough: teams try to build the tallest freestanding structure they can out of 20 sticks of spaghetti, 1 yard of tape, 1 yard of string and a marshmallow. What makes it difficult, though, is the need for teams to organize, prototype and finally build the structure in the short time frame. See Wujec’s TED Talk and information about the Marshmallow Challenge at

TechEDge2012 is designed to equip technology entrepreneurs and emerging growth companies with the practical tools and innovative resources they need to succeed. It will feature real life stories from business owners, partnered with practical tips from experts on topics including: Incubator Advantages, How to Win SBIR Awards & Commercialization through Strategic Partnerships, Crowdfunding and the JOBS Act, IP/Patents, a Resource Pitch and Interactive Lightening Round.

TechEDge2012 is supported by Title Sponsor, Fennemore Craig, and event sponsor, ASU. It is hosted by the City of Chandler’s Innovations Incubator in partnership with the Arizona Business Incubation Association (AZBIA).
Cost for the full-day event is $50, with fees waived for students and incubator clients. For detailed information and to register visit

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